WOMEN PREFER CLASSIC LOOK

NEW STUDY FROM WAHL SHOWS WOMEN PREFER MEN WITH CLASSIC LOOK
-- When it comes to the hottest styles, throwbacks win out over contemporary cuts --

STERLING, ILL. (August 20, 2013) – Guys looking to impress the ladies may want to consider a different haircut. A new study commissioned by Wahl Clipper and conducted by Opinion Research Corporation reveals the majority of women prefer classic over contemporary when it comes to hairstyles for men. Which styles women find most attractive and what those looks say about the guys sporting them are included in a new infographic on the hairstyles she likes best.

Hairstyles, much like fashion, are influenced by the latest trends in pop-culture. And given the choice between today’s most popular contemporary and classic hairstyles, more than half of women favor the looks made famous by classic ad executives and the particularly preppy – the side-part and crew cut. Not surprisingly, these iconic looks play a starring role in some of today’s most popular television shows, movies and music. Other classic styles such as the tousled and buzzed are coveted by one in five women, while 10 percent find the more modern short and spiked styles, such as the faux-hawk, most appealing.

So what do women say about these looks and the guys who sport them? According to the study, guys with a side-part are looked at as suave and distinguished, traits often associated with classic movie stars of the 1950’s. Men with a crew cut are considered trustworthy and intelligent while the classic buzz cut exudes confidence. On the other side of the spectrum, the beach-style tousled look says laid back and interesting while guys rocking a short and spiked hairdo ooze rebellious and adventurous.

As expected, age plays an important factor in a woman’s hairstyle preference. The classic side part has the widest appeal, attracting women in their 30’s, 40’s and 50’s. Guys seeking attention from ladies in their 20’s would be best served with a crew cut or short and spiked look. The tousled look works best for women in their 20’s and 30’s while the buzz cut is favored with those in their 40’s and 50’s.


New Technology to Get the Look She Wants

Guys seeking the look that she wants can get there with a new go-to tool that also goes anywhere. The Lithium Ion Clipper from Wahl combines the convenience of cordless operation with advanced battery technology to deliver more cutting power and run-time than other rechargeable clippers. The complete kit also provides all the accessories guys need to achieve and maintain a variety of styles.

“As a leader in men’s grooming, Wahl is committed to helping guys understand what hairstyles are trending and providing the tools and know-how to achieve these looks,” said Bill Gassman, marketing manager for Wahl Clippers. 

Wahl’s study included a representative sample of approximately 500 women nationwide and contained questions about which hairstyle women find most attractive in a guy and the personality traits each style represents. To learn more about Wahl Clipper Corporation and the latest home haircutting tools for guys, visit www.wahlhomeproducts.com, or follow Wahl on Facebook and Twitter. Check out the Hot Summer Hair infographic and tips on men’s grooming at www.wahlnation.com


Survey Methodology
This survey was conducted online within the United States from June 24-26, 2013 by Opinion Research Corporation among a sample of 1,008 adults comprising 504 men and 504 women 18 years of age and older. For complete survey methodology, including weighting variables, please contact Patrick Kopischkie at pkopischkie@hyc.com. 

About WAHL
Wahl Clipper Corporation, based in Sterling, Ill., is a worldwide leader in the manufacturing of products for the professional beauty and barber salon trade, consumer personal care and animal grooming. For more information, visit www.wahl.com.

About Opinion Research Corporation
Founded in 1938, Opinion Research Corporation provides commercial market research, health and demographic research for government agencies, information services, teleservices and consulting. The company is a pioneering leader in the science of market and social research, and has built a worldwide data-collection network.  Further information is available at
 http://www.opinionresearch.com.



Media Contact For More Information
Sharon Boeldt, (414) 225-9582
sboeldt@hyc.com
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