WAHL CHANGES FACE OF MEN'S GROOMING WITH NEXT-GENERATION LITHIUM ION PRODUCTS
-- Lithium Ion Clipper and Stainless Steel Trimmer create new premium position in market--
STERLING, ILL. (March 10, 2012) As the men's grooming category evolves to meet demand, Wahl is evolving right along with it. The company that introduced the world's first lithium ion facial hair trimmer in 2009 has raised the bar again with the addition of the Lithium Ion + Stainless Steel Trimmer and Lithium Ion Clipper. Powered by Wahl's second-generation lithium ion technology, they not only represent a new level of performance and design, but also a new premium level in their category.
Over the last few years, the men's grooming products arena has exploded to the tune of 24 percent growth, according to December 2011 data from market research firm NPD Group. As the fastest growing brand in the trimmers category, Wahl attributes this success to the fact that product expectations have changed with the introduction of Lithium Ion—a technology the company continues to advance to meet new and changing demands.
"Now that we've established lithium ion as a force in the men's grooming arena, retailers are open to new possibilities," said Steve Yde, marketing director for Wahl. "But the truth is, we never could have launched these products two years ago—that tells you how quickly product needs and expectations are changing."
Lithium Ion + Stainless Steel Trimmer Groomed to Stand Out
Wrapped in heavy armor of stainless steel, Wahl's new Lithium Ion + Trimmer immediately sends a message that it's all business. Its nearly indestructible body gives users the feeling of a heavy-duty tool while its high-tech demeanor—which includes new green smart-charge technology that shuts the unit off when fully charged—suggests it has the brains to match.
On the outside, Wahl's newest trimmer is sophisticated, offering a clean, contemporary look. On the inside, it's a brute—delivering two times the torque as standard single cell NiMh shavers and up to four times the run time, which equates to about four hours between charges.
The Lithium Ion + Stainless Steel Trimmer includes a series of interchangeable heads for detailing, shaving and haircutting, and several guide combs to help men define their personal style. The product is available nationwide with an MSRP of $69.99.
Lithium Ion Clipper Takes Home Haircutting to new place
With a sleek and contoured design, the Wahl Lithium Ion Clipper makes it perfectly clear that this product is about style and ease of use. The fact that it can be used almost anywhere—and for twice as long as standard NiMH / NiCad clippers—also says it's about changing the rules on home haircutting.
Designed for today's on-the-go and on-demand lifestyles, the Lithium Ion Clipper can run for up to two hours on one charge thanks to Wahl's proprietary battery technology. It offers 50 percent more power than standard clippers to ensure optimum cutting performance at all times, and has a convenient 15-minute quick charge option.
Travel-ready and ready in a pinch, it holds its charge for up to one year and is available as a combo kit that includes a detail trimmer and assortment of accessories and guide combs. The Lithium Ion Clipper Kit is available nationwide with an MSRP of $69.99.
Wahl's Lithium Ion products feature the company's signature precision-ground, high-carbon steel blades for superior performance and five-year warranty. For more information, visit www.wahlhomeproducts.com.
Now in its 93rd year, Wahl Clipper Corporation is an international industry leader in the manufacturing of products for the professional beauty and barber salon trade, consumer personal care and animal grooming. Headquartered in Sterling, Ill., Wahl currently employs some 2,000 people worldwide in Argentina, Australia, Brazil, Canada, China, England, Germany, Holland, Hungary, Japan, New Zealand, Russia, South Africa, Spain and the United States. Wahl products are available in 165 countries around the world. For more about Wahl, please visit www.wahl.com.
Media Contact For More Information
Sharon Boeldt, (414) 225-9582