Wahl Expands Lithium Ion Line

 WAHL® EXPANDS LITHIUM ION LINE TO ADDRESS FASTEST GROWING SEGMENT
-- Lithium Ion Beard & Stubble Trimmer Meets Specific Needs of Guys Today --

STERLING, ILL. (March 12, 2013) – The 5 o’clock shadow is sprouting up on jaw lines across the nation and Wahl is making sure guys sporting this look have the tool they need to keep it in check. The company that introduced lithium ion technology to the men’s trimmer category is now putting that power where it’s needed most—a new specialty trimmer designed for the growing number of guys growing beards and stubble.

According to NPD, the beard and stubble trimmers market grew by 20 percent from 2011 to 2012, representing the fastest growing segment in the category. Through its new Lithium Ion Beard and Stubble Trimmer, Wahl is addressing this growth by adding the same technology that made the Lithium Ion Trimmer a top-seller at retail.

The new addition marks Wahl’s first specialty trimmer in its lithium ion grooming lineup. The line includes the Lithium Ion Trimmer, the Lithium Ion + Stainless Steel Trimmer and Lithium Ion Clipper.

“In a recent focus group, 38 percent of guys said they prefer the stubble look when they sport facial hair,” said Jeff Bovee, senior product manager for Wahl. “However, while many sport the look, it’s important to know that it still needs to be maintained. That’s why we are introducing the Beard & Stubble Trimmer as a solution to easily take care of business.”

This Lithium Ion Beard & Stubble Trimmer keeps up with the reputation that Wahl’s Lithium Ion family is known for, including a sleek body, three times the run time and a one minute quick charge feature for touch ups. It also boasts a longer lasting battery, and with normal use, consumers can wait up to one year between charges.

“The biggest complaint guys have is that their trimmer battery wears out quickly, or dies out mid-use,” said Bovee. “Therefore, we knew our Beard & Stubble Trimmer had to be powered by lithium ion. No matter what style guys have, they want their grooming tool to be powerful and hold a charge.”

In addition to being powerful and long lasting, this trimmer also has an integrated guide comb system with eight different cutting positions. The new design is about keeping it simple for the job at hand, while also allowing for easy maintenance for guys who live by the motto ‘less is more.’ It’s also sleek and stylish, courtesy of its brushed metal casing.

The Lithium Ion Beard & Stubble Trimmer is available nationwide for a MSRP of $46.99. The product includes the company’s signature precision-ground blades for superior performance and a long lasting five- year warranty.

For more information, visit www.wahlhomeproducts.com. Or, to find out tips and tricks for achieving the stubble look, visit Wahl Nation’s Encyclopedia of Styles at www.wahlnation.com.

About WAHL
Now in its 94th year, Wahl Clipper Corporation is an international industry leader in the manufacturing of products for the professional beauty and barber salon trade, consumer personal care and animal grooming. Headquartered in Sterling, Ill., Wahl currently employs some 2,000 people worldwide in Argentina, Australia, Brazil, Canada, China, England, Germany, Holland, Hungary, Japan, New Zealand, Russia, South Africa, Spain and the United States. Wahl products are available in 165 countries around the world. For more about Wahl, please visit www.wahl.com.


 

Media Contact For More Information
Patrick Kopischkie, (414) 225-9522
PKopischkie@hyc.com

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